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Starting at Kozhikode in 1942 as a Weekly, and graduating to Daily in 1946, Deshabhimani has been steadily growing in popularity. The second edition was added in 1968 at Kochi, followed by the third in 1989 at Thiruvananthapuram, the fourth in 1994 at Kannur and the fifth at Kottayam in 1997 and the sixth at Trichur in 2000. Deshabhimani was included in the National Readership Survey '95 conducted by NRSC and rated as the third largest daily from Kerala . The Kottayam and Trichur editions further consolidated this position.
Deshabhimani has evolved as a seeker of truth, of raw, undiluted, undoctored truth. It brings this news as it is to the people. The way all news should be. Without fear or favour.Yet, Deshabhimani has remained the newspaper of the people, by the people, for the people. It continues to champion the cause of the common folks - the factory worker, the office goer, the farm labourer, the small businessman, the self-employed. These are, in fact the people who constitute the largest chunk of the consumer market in the state. That's why it wields so much influence with large masses of Kerala's population. To them, Deshabhimani has become a unbreakable habit, a daily ritual, as much as the Malayalee's well-known penchant for a daily morning bath or brushing the teeth.
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