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Alukkas Jewellers, Joy alukkas
Alukkas Jewellers, Joy alukkas Alukkas Jewellery was founded by the Late Sri Alukka J Varghese in the small town of Thrissur in Kerala in 1956. His consistent hard work, dedication and foresight inspired his five children to transform Alukkas from a small 200 sq feet showroom to a conglomerate with diverse interests.

The five brothers have fine-tuned the jewellery business to emerge as the emperors of the retail jewellery business in Kerala.

When Joy Alukkas, the fourth sibling flew to UAE to explore the market, little did he realise that he was going to change the way the world looked at gold jewellery. He set up his first shop in Abu Dhabi followed by Dubai, Sharjah, Al Ain and Ras Al Khaimah. The expansion has continued to other countries as well like Qatar, Oman, Bahrain and Kuwait.

In 2001, on the advice of the eldest sibling, Alukkas decided to split the company and diversify it into independent business units. This paved the way for the emergence of the Joyalukkas Group under the leadership of Mr. Joy Alukkas who created a new business identity.

In 2002, the Joyalukkas Group opened a huge jewellery showroom in Kottayam, Kerala. Considering the wide range of opportunities that traditional Indian weddings offer, Mr Joy Alukkas introduced the concept of having a “Wedding Centre” incorporated within a Jewellery store.

The first Wedding Centre was opened in Angamally followed by Thuiruvalla, Kollam and Cochin.

In its quest for business opportunities, the Joyalukkas Group started its first IT Division in Dubai under the brand “Fusion Systems” that has a state-of-the-art off-shore development centre based in Cochin, India.

Joyalukkas Exchange was initiated considering the large number of expatriates residing in the gulf countries, providing opportunities for huge foreign remittance business and also an opportunity for forex transactions.

The growing economy of Dubai and the other Gulf Countries and the richness of the people living there have encouraged the Joyalukkas Group to further diversify into the realm of Shopping Centres.

The Joyalukkas Group has a staff strength of 2500 who are employed directly for the Group's businesses. Over and above this, the Group's activities provide indirect employment to over 15,000.
Dec 15, 2006

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